Ever felt like your business isn’t known…enough? You have set it up perfectly and you are more than ready to serve clients and the public alike, but almost no one knows about your services or how good you are at what you do? It’s not you, it’s your exposure tactics. Sometimes you need to go the extra mile to get people to take notice of your business. In some instances, money will be spent, but the results will be worth every rand and cent that you put in.
Here are some sure fire ways of getting your business the attention it deserves!
Use social media…a lot
The age of technology has ushered in new methods of doing business nowadays. Gone are the days when you had to pay eyebrow raising amounts of money to buy ad space on newspapers or a slot on local television stations. These days, if advertising is not on your budget (by choice or because of lack of funds), there is no reason not to advertise. Social media is the easiest way to help you get word out on anything that involves your business, be it notices, give-aways or even general information about your business that you want the public to know about. Social media also provides a platform for your clients and relevant stakeholders to communicate directly with you for anything that they may need. Facebook, Twitter and Instagram are more than just platforms for connecting with old friends and posting pictures. They have the power to keep you connected with your clients in a ‘relaxed’ environment. Put it this way…with social media, your potential clients are always a click away. There is no reason why your business should not be known. You should be googleable (found on Google).
Network in person
Networking is everything in business. It gives you a chance to interact with people who do the things that you do. Whilst communicating with clients through social media is convenient for most people, there is something special about old-fashioned face-to-face interaction. It spells “I have time for my clients”. As an entrepreneur, you need to step away from your computer very often to give your business that extra personal touch. Be available to attend business events. These are great avenues to meet potential clients as they open the floor for you to talk to people, who will talk to people, who will talk to other people about your business. Even a round of golf every now and then or a business cocktail (preferably held at your expense) could place you in the right space to talk about your business and the services that you offer.
Enter business competitions/awards
Business competitions or awards are a sure-fire way of letting people know about your business. Not only do you step up your ‘game’ but you also get an opportunity to compete with some of the best businesses out there. The size of your business or what you do doesn’t matter when you enter these competitions. What matters is getting the chance to prove why your business stands out in a pool of different, impressive businesses and this can elevate you to levels you never imagined your business could reach. Even if you don’t win, being part of a competition is always a way to showcase your abilities and get free exposure for the work you do. And if you have happy clients, they will be more than willing to give you glowing reviews and that goes a long way in advertising your business.
Do some pro bono work
Don’t panic…yet. You are in business to make profit and that is understandable. Although it is never really said out loud, you actually have a responsibility to fulfil in your local community. How about offering your services FREE of charge to a number of people? It doesn’t have to be a big number that will eventually cripple your business. One or three, perhaps? This is good exposure for your business, because sometimes someone may genuinely need your services but can’t afford them. If you can, lend a helping hand. That person or that business may just about give you the best review you will ever get. If your budget doesn’t allow, then you can also try to organise a community assistance project and get other entrepreneurs involved in it. That is some good old-fashioned teamwork working for the benefit of everyone involved.
Some potential clients will not simply take your word for it over social media. Sometimes in order to grow and expose your business out there, you need step out of the comfort of your office and shake a few hands, hand out business cards, mix and mingle over cocktails and do some charity work. It goes a long way in getting people to talk about your business…in a good way. That is exposure. Tap into it.
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